Website Development with ABT
Adams Business Technologies specializes in website development. We don’t just build pretty websites and charge for our unique art. We build professional websites with a specific purpose… conversions. ABT understands the business aspect of web development after more than a decade of experience working and developing Multi Million Dollar E-Commerce Businesses;
- Which content management system fits “Your Business’s Needs”
- Creating sales pipelines that generate Conversions
- Development of online payment and checkout options
- Development and Management of Product Categorization (Excel Databases)
- How to Drive Traffic to Established Sales Pipelines
Which content management system fits “Your Business’s Needs”?
When taking the plunge into web development or owning a business with a website, it is very important that you chose a Content Management System (CMS) that fits your intended goals. Not all hosts or CMS platforms are created equal. One of the most popular and widely used CMS in 2017 is WordPress (WP). In fact, this is the platform that MANY web development companies are going to push you towards. WP has been around for many years. WP is Open Source CMS, meaning that all of the code that goes into the templates, plug-ins and apps are created by a community of people around the world. Which is both a good, and a bad thing. It’s good because WP web pages are relatively easy to build on, manage and maintain. WP is also cheap and less time consuming for a developer to work with because much of the development work on WP is already done. However, while WordPress excels as a information style website, it is not a great E-Commerce Web Platform. If you want to sell products, or if you have hundreds of products that need to customized and categorized, WordPress is not a great option. E-Commerce websites are vastly larger and more time consuming than WP information websites. In addition to the development of pages, products, categories and media libraries, one also has to address the checkout process and security. There’s stock and shipping integration. Is your business prepared to box and ship all day? Answer an increase in customer service calls or returns? How to update 20,000 prices on a website in 5 minutes? ABT has been there, does that, and knows how to build a successful e-commerce business every step of the way.
Creating Sales Pipelines that Generate Conversions
Brass tax, websites need to convert into business. You could have the best looking website on the planet, but if you don’t show up in search results, your customers are getting lost on your website or you aren’t tracking that information, you are not going to get your Return on Investment. ABT understands and deploys the strategy of a sales pipeline; address the need = establish conversion page< establish landing page (proposal)< establish lead generation by targeting qualified demographics. Activities like online ads, SEO, social media marketing and re-targeting is be set to feed the sales pipeline. At a significantly cheaper cost than traditional print, radio, tv and ground game style advertising. Conversions are tracked through Google Analytics and reported through Google Data Studio.
Development of Online Payment and Checkout Options